Rose Arts Festival 2024
Building The Festival Experience.
The 2024 Rose Arts Festival campaign focused on creating a cohesive visual identity across posters, schedules, merchandise, artist announcements, and digital content. Each piece was designed to celebrate performers while strengthening the festival's visual identity.
Festival Campaign
Bringing The Lineup To Life
The official music lineup poster served as the centerpiece of the 2024 campaign. Designed to balance information and visual impact, it introduced audiences to performers while maintaining a strong connection to the Rose Arts Festival brand.
Event Experience
Guiding The Experience
Once attendees arrived, the schedule became one of the most important communication tools of the festival. Designed for both print and digital distribution, it organized performances, stages, and times into an easy-to-follow format.
Campaign Extension
Expanding The Campaign
Additional promotional materials expanded the visual language of the festival while spotlighting individual event days. These graphics helped maintain momentum throughout the campaign while keeping the overall branding consistent.
Merchandise Design
Taking The Brand Beyond The Stage
Festival merchandise extended the visual identity beyond promotional materials and into a wearable keepsake. Inspired by music culture and vinyl records, the design celebrated the performers while giving attendees a lasting connection to the event.
Artist Announcements
Spotlight Series
Individual artist graphics were created to introduce performers, celebrate their identities, and build excitement leading up to the festival. Together, they formed a cohesive social media campaign while giving each artist their own moment in the spotlight.
Festival Highlights
Recap Reel
A vertical recap film capturing the performances, community, creativity, and atmosphere of the 2024 Rose Arts Festival.
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