Rose Arts Festival 2025
Building The Festival Experience.
Through event marketing, artist promotion, schedule design, and video production, the 2025 Rose Arts Festival campaign focused on creating a cohesive visual identity that connected every piece of communication—from social media announcements to large-scale event collateral.
Festival Campaign
Bringing The Lineup To Life
The official music lineup poster served as the centerpiece of the 2025 festival campaign. Designed to balance information and visual impact, the piece introduced audiences to performers while maintaining a strong connection to the Rose Arts Festival brand. The result was a promotional piece that felt both energetic and unmistakably tied to the festival's identity.
Event Experience
Guiding The Experience
Once attendees arrived, the schedule became one of the most important communication tools of the festival. Designed for both digital and print distribution, the layout organized performances, venues, and times into a format that was easy to navigate while remaining visually engaging.
Campaign Extension
Expanding The Campaign
Additional promotional pieces extended the visual language of the festival while highlighting individual event days. These graphics helped maintain momentum across social media and marketing channels, providing audiences with fresh content while reinforcing the overall campaign identity.
Artist Announcements
Spotlight Series
Individual artist graphics were created to introduce performers, celebrate their identities, and build excitement leading up to the festival. Together, they formed a cohesive social media campaign while giving each artist their own moment in the spotlight.
Festival Highlights
Recap Reel
A vertical recap film capturing the performances, community, creativity, and atmosphere of the 2025 Rose Arts Festival.
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